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The winners of the The Great Indoors Awards 2007 were announced on Saturday, with Wonderwall of Tokyo named Interior Design Firm of the Year, and Thomas Heatherwick, Zaha Hadid, Item Idem and Ryuji Nakamura Architects winning awards. Above: Jin’s Global Standard Nagareyama by Ryui Nakamura).
Conversely, Bernhard Wilhelm flagship store by Item Idem (below) and Jin’s Global Standard Nagareyama by Ryui Nakamura Architects (bottom) were praised for their “refusal to acknowledge the existence of the immediate surroundings [which] added to the quality of the design.”
The jury said: “The Bernhard Willhelm flagship store in Shibuya, Tokyo, shows an exuberant interior by design collective Item Idem (Japan), located in a department store. Inspired by Bernhard Willhelm?s fashion brand, Item Idem laid siege to the conventions of high-fashion retail outlets. Jin’s Global Standard, an eyewear shop in Nagareyama (Tokyo) designed by architect Ryuji Nakamura (Japan) might be an unlikely project to win a prize, being situated in a shopping mall which is seldom the location of innovative retail concepts. Nakamura transcended restrictions and ignored the ironclad rules of a shopping mall to create a strongly conceptual yet extremely customer-friendly interior.
The Interior Design Firm of the Year went to Wonderwall (Bape store, below). The jury said: “The trademark of Wonderwall (Japan), founded by designer Masamichi Katayama, was commended for the sometimes hilarious fusion of polished decadence and bizarre humour. Luxury, a must in hardcore retail, radiates from the abundance of details and the degree of perfection that this firm pours into its projects.”
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