MPC的Schwartz广告动画

动画   广告   MPC   Schwartz   Trevor Robinson of Quiet Storm directed and produced a commercial for Schwartz Real Paste sauces. The team at London's Moving Picture Company (MPC) handled post-production duties and developed the spot's 3D computer-animated character.

The 30-second ad, which debuted in the UK and Ireland on February 2, shows a housewife looking for inspiration for dinner. During the course of the evening meal's preparation, she is visited by an ebulliently stylized computer-animated chef offering Schwartz Real Paste as a tastier alternative to her dish.

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MPC's team of 3D animators undertook the challenge of creating a flamboyant and eccentric caricature of a French chef. Working closely with the director, the team decided that motion capture would provide the exuberance of performance required to sell the character.

Lead animator Russell Appleford said, "We set the character up with a model that was robust enough to handle any motion capture data selected by Trevor, no matter how extreme." Texturing was carried out by Jaime Fernandez Muro. The post team used MPC's custom occlusion plug-in to give the spot realistic lighting and shadows.

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