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2.5 MB QuickTime Movie
Phoenix Editorial completed "New Heroes," a 30-second spot for "Sonic Heroes" from Sega for the Xbox, PlayStation and Nintendo GameCube. Edited by veteran cutter Bob Frisk, completed through ad agency Duncan/Channon and directed by Turnpike Films' Justin Reardon, the spot shows that, unlike the ad's cast of elderly superheroes, the new Sonic the Hedgehog effort is "one game that never gets old." The spot broke January 1.
The spot opens on a frantic government official running through the halls of the League of Superheroes. Slamming open a door bearing the league's stately crest, the man announces, "The city is under attack! We need your help!" His plea is met with silence. The camera cuts to an old geezer in a blue cape and spandex bodysuit, just waking up from a nap. The camera pans around the room and captures the other superheroes' attempts at "suiting up." Against a backdrop of antiquated dials and flickering computer monitors, one clasps on a golden belt, only to have it drop from his atrophied waist to the floor. Others are caught napping or simply keeling over from exhaustion. The spot ends with the voiceover, "It's time for some new heroes," the closing game graphics and end tag, "Sonic Heroes. 12 heroes. 4 teams. One game that never gets old."
When editor Bob Frisk saw director Justin Reardon's footage, he realized the cameras had captured a treasure trove of funny material between takes, when the actors weren't aware they were being filmed. According to Frisk, "We wanted to show -- in a very subtle way -- how superheroes would act if they aged like normal human beings. Surprisingly, many of the funniest scenes were actually camera roll-offs, like when the cameras caught one of the actors napping on set, or when another actor was just so plainly confused about what was going on. We had about five minutes of him just looking befuddled. These moments fit the story so well, and were so natural, we just had to include them in the final cut."
